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Hopping Through History: The Rabbit Vibrator Story

29 Mar, 2024

It’s the season of the bunny!

When we reflect on the pivotal inventions and achievements that have shaped our world, we often conjure images of the mobile phone, the refrigerator, or the internet. Yet amidst these icons lies a modern marvel worthy of recognition: the Rabbit vibrator.

Enthusiasts proudly hail the Rabbit vibrator as more than just a sex toy – it's become a beloved lifestyle essential. "The device has been our steadfast companion for years, earning a permanent spot in our underwear drawer," fans declare. "After a long day, it's our trusted retreat, whisking us away to a state of zen in mere moments."

What many don't realise is that the Rabbit has been around for 40 years!

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When Where Rabbit Vibrators Invented?

The Rabbit's origins trace back to Japan in 1984, a time marked by prudence and restraint. Crafting sex toys was strictly prohibited, especially those resembling phallic shapes. However, Vibratex, a Japanese sex toy company, deftly sidestepped these regulations by crafting a dual-action vibrator shaped like an adorable critter, complete with vibrant hues.

Venturing across the Pacific to America in the mid '80s, the Rabbit found a new home in Seattle's infamous sex shop, Babeland. Its popularity surged, leading to the opening of a second location in New York City in 1997.

Sex & The City Showcase

In the heart of New York, The Pleasure Chest, an adult boutique, caught the attention of the Sex and the City team in 1998. HBO representatives were intrigued by the Rabbit during their visit, prompting Vibratex to allow the show's writers to dedicate an entire episode to this sensational device.

Similar to the dazzling ascent of the Cosmopolitan cocktail, the Rabbit vibrator shot to stardom following its unforgettable cameo on the show. Its on-screen appearance thrust it into the public eye, causing a frenzy of demand.

The massive viewership positioned the Rabbit for stratospheric success and the writers undoubtedly understood they were ushering in a wave of liberation, exploration, and empowerment.

The Rabbit's ground-breaking design, offering both deep penetration and clitoral stimulation, resonated deeply with women worldwide. Its blueprint for achieving orgasmic bliss became iconic, inspiring countless vibrator designs in its wake.

Coming To The UK

As online commerce gained momentum, the Rabbit rode the wave, becoming a bestseller. UK-based retailer Ann Summers reportedly sold over a million units in its inaugural year. Additionally, British writer Marcelle Perks penned "The User’s Guide to the Rabbit," a DIY publication celebrating what O magazine hailed as "the Rolls Royce of sex toys."

The Legacy Continues

In essence, the Rabbit vibrator's journey from Japan to America, its pivotal role in Sex and the City, and its enduring popularity tell a tale not only of sexual pleasure but also of empowerment, liberation, and cultural influence.

These days you can find all sorts of Rabbits with a massive range of attachments and features. There's thrusting actions, whirling beads, pulse pattern controls, long distance reaching, anal tinglers, knicker smuggling and so many more to explore!

As we honour its legacy this Easter weekend, we're reminded that sometimes, the most unexpected innovations can spark the most profound revolutions.

If you want to get a bunny buddy of your own, check out our growing collection of Rabbit vibrators here.